Welcoming the National Prison Director
We’re fired up to welcome De’Mico Coleman as the new National Prison Director at Crossroads.
De’Mico is stepping into a massive calling: helping expand Crossroads’ presence into every prison in the country. That means more content, more consistency, and more intentional connection with incarcerated men and women who are hungry for hope, truth, and a second chance. This isn’t about scaling views, it’s about scaling impact, dignity, and real transformation behind bars.
He’ll also be working closely with our re-entry partner, The Four-Seven, to expand re-entry efforts nationwide; walking with people not just while they’re incarcerated, but as they step back into families, jobs, and communities like ours. Because hope that ends at the prison gate isn’t enough. Real faith shows up on the outside too.
This is about building a bridge, not dropping content and disappearing. De’Mico is exactly the kind of leader to help us do that well.
Prison Impact Report through January 19, 2026
(Incarcerated individuals engaging with Crossroads content nationwide)
Crossroads Church
- 5,521,046 views
- 2,420 salvations
- 53,073 subscribers
Crossroads en Español
- 278,597 views
- 68 salvations
- 3,506 subscribers
Every number represents a real person. A real story. A real moment where hope showed up in a cell, a dorm, or a day room.